ChatGPT ads are finally here. After years of quiet speculation, the predictions of many marketing leaders have been definitively confirmed as OpenAI announced it was testing advertising within the ChatGPT experience for a small pool of users. But what does that mean for the average business? For any advertiser, being
York coworking space has come on in leaps and bounds in recent years as more entrepreneurs set up to go it alone – and I’ve lived through it! It’s weird to think that over the last 7 years, I took beefound.agency (then WebHummel) from kitchen table to a coworking space
Many consider Public Relations an outdated mode of promotion and brand building, especially in our increasingly digitised world. But if you lift the curtain and take a closer look, what you’ll see is that PR isn’t dead—it’s just evolving. To keep up with the times, PR leaders are incorporating hybrid
Two Google updates recently sent ripples through the SEO world: one aimed at spam, the other quietly turning off a tool relied on by SEO platforms. It’s the culprit behind a widespread drop in website impressions since mid-September, and a source of panic among businesses operating online. Here’s what’s changed,
The world seems to be changing at an increasingly rapid pace as we accelerate further into the future. Just a few years ago, no one had heard of ChatGPT, Google’s results page looked very different, and artificial intelligence sounded like a sci-fi film. Now, AI is a word on everyone’s
In recent years, podcasts have become a go-to format for brands looking to educate, build trust, and reach targeted audiences, but hitting “publish” isn’t enough these days. If you’re not implementing podcast SEO, your podcast likely isn’t being found in search results, meaning that you’re probably missing out on a
In a world where online shopping is never further away than our pockets, getting people through your physical doors has never been more challenging. But for independent retailers, high-street shops, and hospitality venues, in-store sales are still the heartbeat of the business, and so if you belong to one of
In 2025, 68% of all online activities began on a search engine, predominantly Google. This might not be news to you – the majority of marketers are familiar with the stats and already have an understanding of the importance of SEO and good website design. However, in our experience, few
If you know anything at all about SEO, you’ll likely have started your journey into this niche topic via a blog post or discussion on keywords. After all, they’re one of the easiest places to start. As SEO professionals, we often see the same sorts of queries crop up, namely
When it comes to SEO, infographics are an underrated powerhouse. Not only do they make complex information more accessible, but they also hold the power to boost your search engine rankings and visibility. So, as SEO continues to evolve, leveraging such visually engaging content can give you a serious edge