One of the trickiest things about investing in search optimisation is SEO cost versus return. Unlike PPC, results don’t happen overnight. In fact, results generally take around four months to a year to appear, and even then, it’s something that needs ongoing support to stay competitive. So, how can you guarantee return
LinkedIn has firmly established itself as the professional networking platform and is an incredibly effective tool for lead generation. The platform is especially popular amongst ‘Bee-2-Bee’ marketers who rank LinkedIn amongst the most effective channels for driving high-quality B2B leads. By optimising your LinkedIn company page with effective SEO strategies,
416.2TWh of electricity is consumed by the internet every year, which in a language everyone can actually understand, is more than the United Kingdom. It’s also equal to the CO2 emissions of all of the air traffic in the world, which is really worrying. And we thought keeping our fellow
Competitor keyword analysis allows you to use your competitors’ ranking keywords to your advantage. In this article, we describe how to do competitor keyword analysis for SEO. We also discuss how to identify valuable keywords and how to do a keyword gap analysis. Let’s get into it. Contents: What is
SEO inbound marketing is one of the most effective ways to bring relevant traffic to your site. And with 63,000 Google searches every second, the pair go hand in hand. But before we get into why SEO is integral to inbound marketing, it’s important to get a handle on what exactly
Getting your online store seen in the search results can seem daunting at first – that’s where our e-commerce SEO checklist comes in. The good news is that people are searching for your products right now. You just need to help them find you. You won’t appear at the top
Both B2B and B2C businesses are facing continued challenges as the UK high street continues to dwindle. More and more traditional bricks-and-mortar business owners are starting to look at their business model and ask themselves “Why sell online?”, “What are the benefits of e-commerce for my small business?”. Contents: Reasons
In 2023, 93% of online experiences began on a search engine, predominantly Google. This may not be news to you – the majority of marketers are familiar with such stats and already have an understanding of the importance of SEO and good website design. However, in our experience, few business
Also known as audience segmentation and customer segmentation, market segmentation is a process that involves identifying distinct sub-groups within your target audience. In this article, we look at the advantages of audience segmentation, with a special focus on the benefits for SEO. Jump to section: What is Market Segmentation? Market segmentation
Etsy. It’s the home of indie print makers, handmade earrings, personalised gifts, vintage home décor and everything in between. With at least 2.1 million sellers stocking their custom-made wares, it’s hard to stand out from the crowd… but not impossible. In our eyes, the answer to this dilemma is relatively