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Our SEO & AI guru, Tom, specialises in helping businesses generate leads and increase sales through increased search and AI referral traffic. In his spare time time, Tom enjoys playing/watching sport, going to gigs, travelling and “nerding up” on physics, global financial markets and ancient history.

Tom Harrison's Posts

a behind the scenes shot at a photoshoot as part of a digital marketing campaign for the fashion industry

From Scroll To Sale: Digital Marketing For The Fashion Industry

The fashion industry is evolving faster than ever. Consumers shop across several channels, expect personalised experiences, and are increasingly attentive to brand values. To succeed in this notoriously saturated space, fashion brands need smart strategies that work across platforms, connect with audiences, and drive sales. Enter stage left: our digital

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How to do SEO Outreach: 6 Steps Towards a Successful Strategy

Ever wondered how your competitors seem to have infiltrated every corner of the internet? How they’ve managed to get so many shoutouts or mentions on different sites across the web? The secret lies in a solid SEO outreach strategy, for, as the Geordie saying goes, “Shy bairns get nowt”. In

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A cartoon image of various content marketing icons around a phone on a yellow background.

Creating A Buzz: 48 Practical Content Marketing Tips

Most, if not all, businesses are producing content. Comparatively few are producing high-quality content that successfully serves its purpose. Whether you’re a local boutique brand, or a quickly growing business with national ambitions, you should aim to be the latter. After all, who doesn’t want content that attracts the right

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a business owner in a sky rise office celebrating how she has learnt how to boost online sales

How To Boost Online Sales: Our 13 Top Tips

The lockdown years of 2020 and 2021 were a masterclass in how to boost online sales, largely thanks to the convenience and safety offered by online shopping – and it is far from slowing down. With e-commerce expected to make up 41% of retail sales worldwide by 2027, there’s never

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Why Are Reviews Important? Our Top 7 Reasons

Any search for a reputable business online these days will return some kind of customer review. Whether that be in short-form stars, or long video testimonials, reviews are fundamental to the contemporary business landscape. And they have a real impact too. In BrightLocal’s 2024 Consumer Review Survey, 91% of consumers

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Copywriting for Businesses: How to Write Words That Sell 

Words matter. Whether it’s your website, email content, social media posts, or paid ads, the right words are the core of any digital marketing strategy. That’s where high quality copywriting for businesses comes in! If you’re looking to turn visitors into repeat customers, it takes more than just making things

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