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Our SEO & AI guru, Tom, specialises in helping businesses generate leads and increase sales through increased search and AI referral traffic. In his spare time time, Tom enjoys playing/watching sport, going to gigs, travelling and “nerding up” on physics, global financial markets and ancient history.

Tom Harrison's Posts

Event Promotion Ideas for Your Business

Struggling to get your event in front of the right people? We’ve got loads of amazing event promotion ideas to help you boost attendance. With all kinds of digital and physical event marketing techniques to play with, this guide will help you make your next event the ‘bee’s knees’! Skip

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How To Create PPC Jewellery Ads

Research shows that around 84% of brands see good results from PPC (pay-per-click) campaigns, with an average of 200% ROI (return on investment). Helping you stand out from your competition, get quick results, and maximise engagement, PPC ads for jewellery can help you appeal to more people and increase profitability.

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Google Local Advertising for Small Businesses

Google local advertising encompasses the range of local ad types and location assets/features available across the apps and platforms that make up Google’s advertising ecosystem. For example, Google Ads can be used by high-street businesses to create local search ads that target Google Search or Google Maps users on mobile

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A Comprehensive Guide to Retail Marketing Tactics

For retail businesses, understanding and implementing effective retail marketing strategies is essential to increasing revenues and profit. It’s retail marketing that drives foot traffic, boosts sales, and brings repeat customers back again and again. Retail marketing tactics can be used to expand reach, improve customer loyalty and, most importantly, differentiate

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A Guide to SEO for Estate Agents

With over 1 million visitors daily, Rightmove is on top of the pile in the property industry. However, with the right SEO practices, your estate agency can appeal to a vast audience of landlords, developers, and individuals looking to sell their properties. This guide is designed to supercharge SEO for

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The Best Advertising Platforms for PPC

Established businesses looking for an effective way to reach and convert more of their target audience often settle on Pay-per-click (PPC) advertising. Why? Because PPC is an incredibly effective way to drive traffic and generate more revenue. Among search engine users, those who land on a website through PPC advertising

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Finding The Best Website To Advertise For Free Online

With more than 62% of all advertising now online, finding the right website to advertise for free can be a goldmine of traffic, leads, and sales. It can also give small businesses a platform to scale, and it helps you set important groundwork for the long term. In this article,

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Is Buying Backlinks a Good Idea for SEO?

Buying backlinks is a risky game. But considering their importance within SEO and the effort required to earn them, it’s understandable why people risk the wrath of Google by buying backlinks. Backlinks are right at the heart of the algorithm that powers Google Search and are one of, if not

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