Digital Marketing Blog

what is lead acquisition asks a woman with a net trying to catch floating bank notes

What is Lead Acquisition? And Why No Serious Business Operation is Sleeping on it

Imogen Davies 20 July 2026

The brutally honest truth of being a services business in 2026 is that, well, it’s brutal. More leads ≠ more sales. The age-old tactic of optimising sales volume to amplify profit is losing its touch. Neither can you blindly scale your marketing activities without first taking a good hard look at your foundation. This is why the top brands never preoccupy themselves with merely chasing leads,

a business owner testing image search optimisation using google lens on a smartphone

Image Search Optimisation: A Complete Guide

James R 15 June 2026

When most people think about SEO, they think keywords and optimised written content on a website. However, image search optimisation is an underrated way to drive traffic, improve the user experience, and increase visits and conversions. This is particularly true for businesses operating in highly visual industries like e-commerce, SaaS,

a beefound.agency copywriter blogging for business

Blogging for Business: Why this Old School SEO Method Still Stands in a Post-AI World

Imogen Davies 18 May 2026

Blogging for business might seem a little Y2K nowadays. A relic from the SEO age where ranking simply meant sneaking in keywords, rewriting competitor articles, and gathering backlinks from random sites across the web. But go to any blog belonging to the big movers and shakers in your industry, and

Paid Search vs Organic Search: Why Businesses Need to Know the Difference (& What to Do with It)

Imogen Davies 13 April 2026

A lot has changed in the marketing space since I joined the fold. I’ve seen tectonic shifts in consumer behaviour in the wake of AI Search and algorithmic shifts, encompassing online research, brand comparison and discovery as a whole. Nowhere is this more apparent than in organic and paid search

How to Conduct a Competitor Backlink Analysis Like a Professional Digital Agency

Imogen Davies 16 March 2026

Listen, we all feel the urge to snoop on our competitors from time to time. A quick LinkedIn search here, a cheeky Instagram scroll there. But what if I told you that spying on the competition could form the backbone of an SEO approach that opens the door to fertile

ChatGPT’s Ad Platform, The future of PPC Advertising? (2026 Update)

Tom Harrison 16 February 2026

ChatGPT ads are finally here. After years of quiet speculation, the predictions of many marketing leaders have been definitively confirmed as OpenAI announced it was testing advertising within the ChatGPT experience for a small pool of users. But what does that mean for the average business? For any advertiser, being

ethical advertising represented by wooden blocks featuring business people and one with a scale

The Importance Of Ethical Advertising: Tangible Ways To Live Up To Your Brand Values

James R 19 January 2026

Ethical advertising is no longer a nice-to-have. It’s fundamental to your brand’s survival. Okay, that might be overselling it, but brands have historically been fairly happy to slap a sustainability badge on a campaign to tick the ethical box they hoped would turn a few more heads. However, consumers now

Last Click Attribution: A Beginner’s Guide to Digital Marketing Attributions

Calum B 12 January 2026

How can you tell what works when it comes to marketing your brand online? There are countless different types of digital marketing strategies—from SEO and cost-per-click to email marketing and paid ads—but which ones are best suited to turning customer interest into customer sales? Last click attribution is one of

SaaS Marketing in B2B: Foundational Strategies to Turn Sluggish Sales Funnels Into a Well-Oiled Machine

Imogen Davies 5 January 2026

The hard truth about SaaS marketing in B2B sectors is that, well, it’s hard. 92% of SaaS startups will fail within three years, and even once you’re well in the clear, navigating changing consumer behaviours, industry disruptions, and fighting off the competition – not to mention subscription fatigue – is

The 12 best SEO tools for small businesses in the UK

Calum B 29 December 2025

The success of a small business in today’s fast-paced digital world depends as much upon your online presence as it does on your physical store or offering. Your website ranking on search engines like Google may prove crucial to the future of your brand, which is why Search Engine Optimisation