If you’re looking for an enhanced digital presence beyond Facebook, it’s time to think about building a website. But how much does it cost to build a website? Like most things digital, the answer is – “it depends”. But don’t despair – our website cost guide will help you make
A website is the most worthwhile digital asset you can invest in – it operates 24 hours a day, gives you credibility, and helps you sell to your customers. But did you know it could also make your business more efficient? If you’ve not yet ventured into the digital world,
As your business grows, your brand purpose goes beyond solving a problem for a profit. Reducing business carbon footprint is one of the most pressing concerns for 21st Century enterprise. In fact, more and more of us are changing our finance, production and marketing practices to be more sustainable. How
“Doing business without advertising is like winking in the dark. You know what you’re doing but nobody else does.” You may have spent years building a brand that’s ready to take to market – so shout about it! Marketing a new business poses a whole lot of challenges, from investing
Creating content is important for your entire customer lifecycle; for brand awareness, consideration, decision, retention and advocacy stages. This helps to gain and keep customers and if they are very happy, they might refer new customers to you. From my own experience it can be difficult to create topics if
3-4 MIN READ Contents: What is SEO? Search engine optimisation (Or “SEO” for short) has been around since search engines started becoming the “go-to” for information in the late 1990s. Yet many people still ask, “What is SEO?”. SEO is the practice of improving websites and web pages to help
Brand guidelines are part of your brand identity. Usually, they are compiled in a branding document with information about how to communicate your brand inside and outside of your company. They help your business to paint a clear and consistent picture of the ‘personality’ of your brand which distinguishes you
The question of social media signals impacting SEO has been the cause of a lot of debate over the last decade. Especially since Google’s stance has changed its stance in over time. In 2010, Matt Cutts confirmed Google’s algorithm does consider social signals. Then, in 2014, Cutts backtracked when responding
Germany offers a strong and appealing market for many businesses. However, registering a .de domain name comes with a few extra steps. The .de domain is in the top 10 most popular top-level domains in the world. But in order to use it, you’ll need to meet some legal conditions.
I have worked in content marketing for a few years now and built plenty of marketing calendars for clients and for my own marketing efforts. I would like to share a few tips with you. A few tips on how to build a successful editorial marketing calendar. It will help