As business transactions began to make the move from brick-and-mortar to e-commerce stores, savvy digital marketers and entrepreneurs recognised the potential benefits of local SEO. This is essentially what Local SEO attempts to do: optimise digital assets, such as a website, in order to be found in local search results.
Link building is an impactful practice that continues to stand the test of time. Ever since the birth of nofollow links in 2005 by the tech giant trio Google, Yahoo and MSN, marketers have been looking for the most effective ways to use follow links and their nofollow counterparts, to
Nowadays, images are returned for nearly 40% of search queries on Google, so you really ought to make the most of them. And if your company’s primary audience is under 35, this should get alarm bells ringing as a huge chunk of Gen Z and Millennials favour visual search over
When a business is small and needs to make a name for itself, it’s important for teams to consider small business SEO (search engine optimisation). Search engines help us make crucial decisions by answering questions. In fact, the first five organic results make up 67.6% of clicks through to websites.
If you’re looking to get your new company off the ground, a PPC for small business campaign might be what you need. FSB estimated that in 2021, there were 5.5 million UK private sector businesses. Of these, 4.2 million had no employees. That’s a lot of company owners who have
Dentistry is a sought-after service, and SEO for dentists is a competitive business. Whether you’re managing a squat practice or multiple sites, there is demand for your services. According to the NHS, UK dentists delivered 5.8 million courses of treatment in the second quarter of 2021-22. To ensure that you
With so many channels to consider, digital marketing for ecommerce can be a minefield. According to the Office for National Statistics, in March 2022, ecommerce sales made up 26% of total retail sales. This is expected to rise as high as 36.3% over the year as a whole. That is
Did you know that 25% of small businesses don’t make use of H1 tags? That’s 25% of SMBs failing to make the most of a practical and easily accessible tool that could make a huge difference to their SEO performance! H1 headings and their impact on SEO shouldn’t be
Imagine scrolling through a familiar long‑form recipe blog – maybe a 2,000‑word deep dive into the perfect sourdough loaf or a hearty lasagna. You know why it shows up on Google: its titles are stuffed with keywords, the content is grabby, there are internal links (“try this tomato sauce next!”),
If you’re asking, “why do I need a website?”, then you likely own a small business. Perhaps you promote it on social media – and you’re not alone. HubSpot report that websites are the second most-used channel, behind social media. Social media can only take you so far. A well-designed,