Accountancy in the UK is big business – the industry’s turnover jumped 15% in 2021. This means there are plenty of firms jostling for position on Google. This is why solid Search Engine Optimisation (SEO) for accountants is so important. If your accountancy firm needs a boost, here are some
If you’ve ever wondered, “what are rich snippets and how do they benefit me?” then you’re not alone. Rich snippets are more eye-catching results in search engines that provide additional information to users. The extra work involved in getting rich snippets is worth it – Google users click on rich
Creating an optimised, simple and effective website is no mean feat in 2021 – but a medical practice site takes this one step further. As a healthcare website, your medical practice fits into Google’s ‘Your Money or Your Life’ sites – meaning there are stricter quality checks as the site
Check out our list of the best competitor analysis tools for SEO, PPC, email and social media. Why Use Competitor Analysis Tools? By using competitor analysis tools, you can spy on the competition. See what’s working for them, capitalise on their weak points and gain a better understanding of your
We’ve all heard the supposed ‘magic formula’ for better rankings – backlinks, site speed and content to name but three – but what about reviews and SEO? Not only are customer reviews a fantastic way of establishing trust in your brand; they could also help your rankings. Does Google Reviews
No two marketing strategies are the same, and B2B digital marketing may be even more of a challenge if you’re starting out. From the way you frame your messaging to the channels you use, online marketing for B2B has its own unique challenges. Digital marketing for B2B business So, what
Appeasing the Google gods is hard enough, but SEO for small business is even more challenging. Beyond the difficulties of getting our heads around SEO and waiting for the results, we also have bigger fish to contend with. So, is SEO worth it for your small business? Let’s break it
Coming up with ideas for content is a challenge in itself – but did you know you can also use Google Trends for business? If you’re not familiar with the tool, Google Trends allows you to search for a topic by keyword in your geographic region. It then gives you
For the best brand coverage, search engine marketing takes a two-pronged approach: but what is keyword research and how does this fit into our strategy? You’re no doubt aware of the two (broadly speaking) ways your brand can appear in Google – via organic search (unpaid) and via paid search.
They say failing to plan is planning to fail – so how can you create the perfect digital marketing plan? Before you get started with your digital strategy, you need to have a basic concept of the marketing plan in general – digital or otherwise. The Chartered Institute of Marketing