Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
Two Google updates recently sent ripples through the SEO world: one aimed at spam, the other quietly turning off a tool relied on by SEO platforms. It’s the culprit behind a widespread drop in website impressions since mid-September, and a source of panic among businesses operating online. Here’s what’s changed,
Ah, the old cost versus return dilemma. It’s as old as time – and especially applicable to search engine optimisation costs, given that SEO marketing rates vary wildly between different agencies, freelancers and tools. Another potential spanner in the works is that, unlike PPC, results don’t happen overnight. In all
The world seems to be changing at an increasingly rapid pace as we accelerate further into the future. Just a few years ago, no one had heard of ChatGPT, Google’s results page looked very different, and artificial intelligence sounded like a sci-fi film. Now, AI is a word on everyone’s
Over the last 6 years, beefound.agency has gone from a kitchen table to a beautiful office right in the heart of York, and along the way, we’ve been collecting tools, knowledge and expertise like nobody’s business. Right from day one, we’ve been curating an SEO toolkit, jampacked with the best
In recent years, podcasts have become a go-to format for brands looking to educate, build trust, and reach targeted audiences, but hitting “publish” isn’t enough these days. If you’re not implementing podcast SEO, your podcast likely isn’t being found in search results, meaning that you’re probably missing out on a
In a world where online shopping is never further away than our pockets, getting people through your physical doors has never been more challenging. But for independent retailers, high-street shops, and hospitality venues, in-store sales are still the heartbeat of the business, and so if you belong to one of
In 2025, 68% of all online activities began on a search engine, predominantly Google. This might not be news to you – the majority of marketers are familiar with the stats and already have an understanding of the importance of SEO and good website design. However, in our experience, few
Ah, Amazon. The goliath of online shopping. From next-day delivery groceries to white label products and even handmade wares, there are a staggering 250 million unique items hosted on the platform. When paired with the 310 million active users currently on there, it’s fair to say that the platform is
If you know anything at all about SEO, you’ll likely have started your journey into this niche topic via a blog post or discussion on keywords. After all, they’re one of the easiest places to start. As SEO professionals, we often see the same sorts of queries crop up, namely
98% of shoppers say reviews are essential for making purchase decisions. So, if every one of your items has a solid Google Product Review to go with it, you’re onto a winner. In this handy guide, we’ll dive into the nitty gritty of Google Product Reviews and Ratings, exploring where