Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
Both B2B and B2C businesses are facing continued challenges as the UK high street continues to dwindle. More and more traditional bricks-and-mortar business owners are starting to look at their business model and ask themselves “Why sell online?”, “What are the benefits of e-commerce for my small business?”. Contents: Reasons
An effective business-to-business (B2B) marketing strategy encompasses not just one or two marketing channels, but a wide variety: reaching prospective clients wherever they exist. Whether you’re new to B2B marketing or not, as technology advances it’s worth taking a moment to refresh your understanding of the various marketing channels in
In 2023, 93% of online experiences began on a search engine, predominantly Google. This may not be news to you – the majority of marketers are familiar with such stats and already have an understanding of the importance of SEO and good website design. However, in our experience, few business
Also known as audience segmentation and customer segmentation, market segmentation is a process that involves identifying distinct sub-groups within your target audience. In this article, we look at the advantages of audience segmentation, with a special focus on the benefits for SEO. Jump to section: What is Market Segmentation? Market segmentation
Etsy. It’s the home of indie print makers, handmade earrings, personalised gifts, vintage home décor and everything in between. With at least 2.1 million sellers stocking their custom-made wares, it’s hard to stand out from the crowd… but not impossible. In our eyes, the answer to this dilemma is relatively
As business transactions began to make the move from brick-and-mortar to e-commerce stores, savvy digital marketers and entrepreneurs recognised the potential benefits of local SEO. This is essentially what Local SEO attempts to do: optimise digital assets, such as a website, in order to be found in local search results.
9-10 MIN READ. If you own a website, you’ll want its traffic to soar, but it’s easier said than done. Not to worry though, there’s over 200 Google ranking factors that work together to make a website tick, which we’ll explore in this comprehensive website audit checklist. Buckle up. Here’s
Link building is an impactful practice that continues to stand the test of time. Ever since the birth of nofollow links in 2005 by the tech giant trio Google, Yahoo and MSN, marketers have been looking for the most effective ways to use follow links and their nofollow counterparts, to
Nowadays, images are returned for nearly 40% of search queries on Google, so you really ought to make the most of them. And if your company’s primary audience is under 35, this should get alarm bells ringing as a huge chunk of Gen Z and Millennials favour visual search over
When a business is small and needs to make a name for itself, it’s important for teams to consider small business SEO (search engine optimisation). Search engines help us make crucial decisions by answering questions. In fact, the first five organic results make up 67.6% of clicks through to websites.