Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
When a business is small and needs to make a name for itself, it’s important for teams to consider small business SEO (search engine optimisation). Search engines help us make crucial decisions by answering questions. In fact, the first five organic results make up 67.6% of clicks through to websites.
Dentistry is a sought-after service, and SEO for dentists is a competitive business. Whether you’re managing a squat practice or multiple sites, there is demand for your services. According to the NHS, UK dentists delivered 5.8 million courses of treatment in the second quarter of 2021-22. To ensure that you
With so many channels to consider, digital marketing for ecommerce can be a minefield. According to the Office for National Statistics, in March 2022, ecommerce sales made up 26% of total retail sales. This is expected to rise as high as 36.3% over the year as a whole. That is
Did you know that 25% of small businesses don’t make use of H1 tags? That’s 25% of SMBs failing to make the most of a practical and easily accessible tool that could make a huge difference to their SEO performance! H1 headings and their impact on SEO shouldn’t be
Imagine scrolling through a familiar long‑form recipe blog – maybe a 2,000‑word deep dive into the perfect sourdough loaf or a hearty lasagna. You know why it shows up on Google: its titles are stuffed with keywords, the content is grabby, there are internal links (“try this tomato sauce next!”),
Accountancy in the UK is big business – the industry’s turnover jumped 15% in 2021. This means there are plenty of firms jostling for position on Google. This is why solid Search Engine Optimisation (SEO) for accountants is so important. If your accountancy firm needs a boost, here are some
If you’ve ever wondered, “what are rich snippets and how do they benefit me?” then you’re not alone. Rich snippets are more eye-catching results in search engines that provide additional information to users. The extra work involved in getting rich snippets is worth it – Google users click on rich
Check out our list of the best competitor analysis tools for SEO, PPC, email and social media. Why Use Competitor Analysis Tools? By using competitor analysis tools, you can spy on the competition. See what’s working for them, capitalise on their weak points and gain a better understanding of your
We’ve all heard the supposed ‘magic formula’ for better rankings – backlinks, site speed and content to name but three – but what about reviews and SEO? Not only are customer reviews a fantastic way of establishing trust in your brand; they could also help your rankings. Does Google Reviews
No two marketing strategies are the same, and B2B digital marketing may be even more of a challenge if you’re starting out. From the way you frame your messaging to the channels you use, online marketing for B2B has its own unique challenges. Digital marketing for B2B business So, what