Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
When it’s done right, evergreen content can bring major SEO benefits. This is down to the way that SEO evergreen content stays relevant and earns traffic over time. This article explores evergreen content and explains why businesses of all sizes use it as part of effective content marketing strategies. After
Many small business owners find the internet a bit of a daunting prospect. They see large corporations using it to gain a greater market share and steal business away from them. Even if they were successful in a local online marketing campaign, there are many hurdles to overcome and hoops
Using Search Engine Optimisation (SEO) for lead generation is essential for any business operating online. Lead generation is how we keep our businesses ticking along, and consistently bring in new streams of revenue. Understanding lead generation is learning how to get more enquiries. 61% of marketers cite it as their
What are backlinks in SEO? Sometimes referred to as ‘incoming’ or ‘inbound’ links, backlinks are simply hyperlinks to your website from other websites. Backlinks are an essential for navigating the internet. From an SEO perspective, search engines use backlinks to build a picture of your website’s authoritativeness. You can think
Over 60% of the entire world’s population is estimated to use social media in 2023, with around 90% of those users following at least one brand’s social profile. These statistics are staggering, but what do they mean for the social media or SEO marketer? The relationship between SEO and social
With over 100,000 businesses operating in the restaurant and mobile food service industry, standing out in the digital marketplace has become just as important as crafting the perfect dish. SEO for restaurants goes beyond the realm of traditional marketing and culinary expertise, serving as the essential ingredient to ensure your
Is SEO pagination on your website audit and technical SEO checklist? If you’re publishing a decent amount of content and/or have a specific type of site, like an ecommerce store, it probably should be. Pagination straddles the boundary, or thin membrane, between user experience and SEO. The strategic use of
Over 200 million businesses are on Facebook. To put that into perspective a million golf balls will fit into an average-sized master bedroom. Now multiply that by 200. That’s a lot of golf balls… Before we get too far off course (if you’ll pardon the pun), what we’re getting at
If you’re like most hoteliers or small business owners in the hospitality industry, you go out of your way to ensure your visitors have the time of their lives. So, you probably also want to guarantee that they have a stellar online experience to match, right? And this all starts
E-commerce is becoming an ever more important route to market for businesses of all types. Here in the UK, we have one of the most valuable e-commerce markets in the world – the UK ranks 3rd behind China and the USA. It’s not just millennials and Gen Z who are