If you’re asking, “why do I need a website?”, then you likely own a small business. Perhaps you promote it on social media – and you’re not alone. HubSpot report that websites are the second most-used channel, behind social media.
Social media can only take you so far. A well-designed, optimised website can establish your business as a force to be reckoned with. Here are 10 reasons why.
1. Authority
Only having social media presence makes it look like this is just a side-gig. A website tells the world you’re a professional, and an authority in your field.
Better still, it offers you a branded domain and email address. Say goodbye to cheap-sounding Gmail addresses.
2. Keep control
Instead of asking, “why do I need a website?”, ask, “what can a website do for my products?”. The way you showcase your products or services should be just as personal and specific as the products themselves.
With your own website, you’re in control. Your website branding can match the tone and atmosphere of your business. Your photography and video can be tailored to what suits your amazing product.
3. Lead the conversation
Blog content, hosted on your website, can be a great mouthpiece. Almost 80% of businesses achieve marketing results from blogging. By sharing long-form views, advice and ideas, you can cement your status as a thought leader in your industry.
Best of all, this works hand-in-hand with social media.
4. Timesaving
Are you forever taking time out from your work to answer the same old questions? A website can put all of your vital information in one place. This saves time and manpower, letting you get on with what you do best.
5. Attract new prospects
With a strong SEO strategy, your website can be a formidable marketing tool. It’s a chance to pick up new leads and business organically, by tailoring your pages to what your customers actually want.
6. Show off reviews
When 92% of shoppers read reviews before purchasing, it’s vital to make sure yours are front and centre. A website lets you share your best feedback elegantly, and all in one place.
7. Keep in touch
A website doesn’t mean giving up on social media – it just gives your customers more options for getting in touch. If they like the security of a ‘contact us’ form, your website can deliver. If they prefer a Facebook message, the link is right there, too.
8. ‘Bee’ found
Your business might have a physical location. Websites can easily integrate with Google Maps, giving your visitors, wherever they are, the quickest route to you.
9. They’re simpler than you think!
If you last tried to build and manage a website a few years ago, you might be surprised by how much more intuitive the process is now. Various tools make maintenance straightforward for business owners – there’s no need to be an elite coder.
10. Stake your claim
Statista report that 83% of businesses have a website. If you’re one of the 17% who doesn’t, asking “why do I need a website?”, then you’re missing out on competing with those who do.
A website tells the world you’re not just having a dabble. You’re a player in your industry, competing for business.
It’s more than marketing
Profiles across social media can help reach new audiences, but a good website is your company’s home online. It defines your tone, signifies your authority, and demonstrates your very best.
Starting this process can be intimidating, but with expertise in design, copy and ranking, WebHummel is here to help. ‘Bee’ open for business – kickstart your company’s website journey and contact us today.
