If you’ve ever wondered, “what are rich snippets and how do they benefit me?” then you’re not alone. Rich snippets are more eye-catching results in search engines that provide additional information to users. The extra work involved in getting rich snippets is worth it – Google users click on rich results 58 per cent of the time, compared to 41 per cent for standard results. As such, they’re a vital SEO tool.
So, what are rich snippets in SEO?
What are rich snippets in SEO and why are they important?
Rich snippets in SEO are search engine results that contain additional information not included in standard snippets. Where a standard snippet only includes meta title, description and URL, a rich snippet adds several other pieces of information that inform, increase trust, and encourage users to click.
Rich snippets are, therefore, much more attractive results for users. For example, if a user is searching for a recipe, a rich snippet including cooking times and a picture will be much more appealing to click than a standard snippet. For this reason, rich snippets are a fantastic way of increasing organic click-through rate in SEO, meaning an increase in high-quality website visits.
Depending on your industry, visitors will be searching for specific information. That is why there are several types of rich snippets.
What are the different types of rich snippets?
When looking at the types of rich snippets, you have to keep in mind: what are rich snippets doing to benefit the user? They add crucial and highly relevant information, so are tailored to specific search queries. For this reason, there are many different varieties, each used to encourage more clicks from users.
To get your results displayed as a rich snippet, you need to make specific information available for search engines with the correct structured data markup on each page. If you haven’t done this before, it’s a good idea to work with an SEO specialist who will ensure each page’s data is configured correctly.
Some of the most common types of rich snippet are:
Review snippet
As well as using your online reviews for SEO, you should include your review scores in your rich snippets. Review snippets display a star rating alongside your result, and are an excellent way to foster trust with users – useful in almost all different industries.
Product snippet
Another common type of rich snippet, product snippets are highly beneficial for e-commerce SEO and should be up there on your optimisation checklist. You can include product review scores, pricing and stock availability, giving your result an edge over standard snippet competitors.
Event snippet
If you are organising an event, then you should provide extra information for event snippets. You should include start and end time information, as well as the location and any repeat event frequency. This is a great way to make your event result stand out.
Along with the more common types of rich snippet, there are many others that benefit specific types of website, such as:
- Recipes
- Movie information
- Music information
- Job openings
- Frequently asked questions.
When adding structured data markup to your pages, you should always keep in mind exactly what information the searchers want to see. By doing this, rich snippets will generate many more organic visitors to your site than standard snippets alone.
Use rich snippets to upgrade your inbound marketing
Rich snippets are a crucial weapon in every website’s SEO arsenal. By optimising for them, you’ll increase your visibility on search engine results pages and increase your chances of conversions. Speak to the experts at beefound.agency today to see how your website can benefit from rich snippets.
