Lead Generation Archives | beefound.agency

what is lead acquisition asks a woman with a net trying to catch floating bank notes

What is Lead Acquisition? And Why No Serious Business Operation is Sleeping on it

Imogen Davies 20 July 2026

The brutally honest truth of being a services business in 2026 is that, well, it’s brutal. More leads ≠ more sales. The age-old tactic of optimising sales volume to amplify profit is losing its touch. Neither can you blindly scale your marketing activities without first taking a good hard look at your foundation. This is why the top brands never preoccupy themselves with merely chasing leads,

ChatGPT’s Ad Platform, The future of PPC Advertising? (2026 Update)

Tom Harrison 16 February 2026

ChatGPT ads are finally here. After years of quiet speculation, the predictions of many marketing leaders have been definitively confirmed as OpenAI announced it was testing advertising within the ChatGPT experience for a small pool of users. But what does that mean for the average business? For any advertiser, being

a close up of the dashboard on google analytics being used for website traffic analysis

How To Use Google Analytics For Website Traffic: A Beginner’s Guide

James R 8 December 2025

Ever tried wrapping your head around Google Analytics for website traffic, but felt like you’re reading another language? You aren’t alone. However, for businesses to know what’s going on under the bonnet of their sites, understanding web traffic data is no longer optional. In fact, getting to grips with it

Email Marketing Advantages: 10 Benefits Your Brand Shouldn’t Sleep On

Calum B 6 October 2025

It’s impossible to ignore the fact that the internet is a crowded place—a space in which many millions of extremely ‘buzzy’ businesses are all competing to ‘bee’ seen, all of the time. No matter your offering—whether you deliver software as a service, run an e-commerce shop, or direct clients toward

a representation of website visitor tracking via a yellow target symbol next to a pen hovering over a check box

website visitor tracking 101: learn who’s visiting your site so you’re not marketing in the dark

Imogen Davies 16 June 2025

I’ve got some good news and bad news. First, the bad: if you’re not making the most of the website visitor tracking methods available to you, there’s going to be holes in your audience targeting, missed opportunities for conversions or even gaps in your overall marketing. However, the good news

online reputation management represented by a star rating and magnifying glass on a yellow background

Good Things Come in Pairs: Online Reputation Management and SEO Explained

Tom Harrison 12 May 2025

Even the best of us will have been there: a rogue review (which you’re not entirely sure even happened) is left one day and before you know it, it’s seemingly everywhere. With the digital world increasingly at our fingertips, online reputation has never been more important. From TikTok to Google

How Does Google Paid Search Work? Lifting the Curtain on Search Advertising

Imogen Davies 14 April 2025

Even seasoned marketers might not be too familiar with paid search, especially if they don’t specialise in search engine marketing. So, if your curiosity is bubbling under the surface, you’re full of questions or you’ve been tasked with looking into this powerful digital marketing channel, you’re certainly not the only

digital marketing blog