Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
Outgrown your website and on a surefire trajectory to a new digital home? Nice one. You’ve earnt my congratulations, because it’s a big deal (that many small biz leaders put off for way too long). A scary decision, to be sure, but also a profitable one, provided you’ve put in
In 2025, 68% of all online activities began on a search engine, predominantly Google. This might not be news to you – the majority of marketers are familiar with the stats and already have an understanding of the importance of SEO and good website design. However, in our experience, few
I’ve got some good news and bad news. First, the bad: if you’re not making the most of the website visitor tracking methods available to you, there’s going to be holes in your audience targeting, missed opportunities for conversions or even gaps in your overall marketing. However, the good news
E-commerce has come a long way since Amazon marched in, shook things up and changed the status quo. In today’s landscape, it’s not just about creating excellent products (although it’s still pretty important!); you need to have the whole package. Fulfilling orders on time, handling any queries, helping disgruntled customers
Are you a new business just starting out in the world of e-commerce? Has your business been around for a while, and now’s the time for you make it digital? Maybe you already have an e-commerce website that just needs some improving? Whatever your situation, building a WooCommerce website could
Launched in 2006, Shopify has established itself as one of the go-to ecommerce platforms for building a high-converting website. It’s used by businesses of all sizes from solopreneurs to small businesses and all the way up to multinationals like GymShark. But, with the annual price of Shopify’s plan aimed at
For businesses of all shapes, sizes, industries, and budgets, your website is the gateway to online success. Accessing a website is often the first way prospective customers and clients will engage with your enterprise and its offering. This means that whether you’re a large corporation with decades of experience in
With more than 62% of all advertising now online, finding the right website to advertise for free can be a goldmine of traffic, leads, and sales. It can also give small businesses a platform to scale, and it helps you set important groundwork for the long term. In this article,
Many small business owners find the internet a bit of a daunting prospect. They see large corporations using it to gain a greater market share and steal business away from them. Even if they were successful in a local online marketing campaign, there are many hurdles to overcome and hoops
Is SEO pagination on your website audit and technical SEO checklist? If you’re publishing a decent amount of content and/or have a specific type of site, like an ecommerce store, it probably should be. Pagination straddles the boundary, or thin membrane, between user experience and SEO. The strategic use of