Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
As an e-commerce brand, your job is to meet customers where they’re at, being that relentlessly helpful person who crops up throughout the buyer’s journey. I’m talking from search engines and the Google Maps pack to AI Mode and assistive chatbots like Claude. Which is where our smart e-commerce SEO/GEO
AI for ecommerce has come a long way since I founded WebHummel in 2018. Actually, it’s come a long way since we rebranded from beefound.agency, which was only in April 2025! And with such rapid developments, AI is often billed as a silver bullet, and every new tool promises to
Dealing with negative reviews, doing your tax returns, navigating the intricacies of social media – each of these could easily chalk up to the bane of your existence as a small business owner, but one thing really takes the cake. And that’s abandoned baskets. Tantalisingly close to going through, those
In 2025, 68% of all online activities began on a search engine, predominantly Google. This might not be news to you – the majority of marketers are familiar with the stats and already have an understanding of the importance of SEO and good website design. However, in our experience, few
Ah, Amazon. The goliath of online shopping. From next-day delivery groceries to white label products and even handmade wares, there are a staggering 250 million unique items hosted on the platform. When paired with the 310 million active users currently on there, it’s fair to say that the platform is
98% of shoppers say reviews are essential for making purchase decisions. So, if every one of your items has a solid Google Product Review to go with it, you’re onto a winner. In this handy guide, we’ll dive into the nitty gritty of Google Product Reviews and Ratings, exploring where
The fashion industry is evolving faster than ever. Consumers shop across several channels, expect personalised experiences, and are increasingly attentive to brand values. To succeed in this notoriously saturated space, fashion brands need smart strategies that work across platforms, connect with audiences, and drive sales. Enter stage left: our digital
Most, if not all, businesses are producing content. Comparatively few are producing high-quality content that successfully serves its purpose. Whether you’re a local boutique brand, or a quickly growing business with national ambitions, you should aim to be the latter. After all, who doesn’t want content that attracts the right
Have you ever noticed that while you’re scrolling, on Facebook, Instagram or even Threads, your competitors keep popping up in sponsored posts? Chances are, they’re successfully bidding for ad placements across Meta’s platform network. But what exactly is Meta Advertising, you say? And how does it work? Smart move! Reading
The lockdown years of 2020 and 2021 were a masterclass in how to boost online sales, largely thanks to the convenience and safety offered by online shopping – and it is far from slowing down. With e-commerce expected to make up 41% of retail sales worldwide by 2027, there’s never