Business Advice Archives | beefound.agency

what is lead acquisition asks a woman with a net trying to catch floating bank notes

What is Lead Acquisition? And Why No Serious Business Operation is Sleeping on it

Imogen Davies 20 July 2026

The brutally honest truth of being a services business in 2026 is that, well, it’s brutal. More leads ≠ more sales. The age-old tactic of optimising sales volume to amplify profit is losing its touch. Neither can you blindly scale your marketing activities without first taking a good hard look at your foundation. This is why the top brands never preoccupy themselves with merely chasing leads,

ethical advertising represented by wooden blocks featuring business people and one with a scale

The Importance Of Ethical Advertising: Tangible Ways To Live Up To Your Brand Values

James R 19 January 2026

Ethical advertising is no longer a nice-to-have. It’s fundamental to your brand’s survival. Okay, that might be overselling it, but brands have historically been fairly happy to slap a sustainability badge on a campaign to tick the ethical box they hoped would turn a few more heads. However, consumers now

A couple of colleagues having banter in a York coworking space

Coworking spaces in York: Top 15 shared offices in and around the city (2025 update)

Tom Harrison 15 December 2025

York coworking space has come on in leaps and bounds in recent years as more entrepreneurs set up to go it alone – and I’ve lived through it! It’s weird to think that over the last 7 years, I took beefound.agency (then WebHummel) from kitchen table to a coworking space

Ethical Marketing: What it is, why it matters, and how to get it right

Calum B 17 November 2025

Most of us were raised in a society in which businesses were not held accountable for their actions. So long as they made money, generated profit for their shareholders, and delivered their customers a passable product, they were applauded. But this is no longer the case. Today, consumers really care

content marketing automation represented by robot hands on a laptop

What We’ve Learnt About Content Marketing Automation as a Successful Agency + Tips to Create Your Own Strategy

Imogen Davies 10 November 2025

We all know the feeling: that creeping sense of dread that laces into our stomachs and tightens the chest as tasks keep piling up on our desk. From useless admin to mind-numbing spreadsheets, it’s tempting to chalk it up to the capitalist hellscape we live in and tolerate the stress.

Google 2025 August-September Spam Update

Google August/September 2025 Updates: What You Need to Know (and What to Ignore)

Tom Harrison 20 October 2025

Two Google updates recently sent ripples through the SEO world: one aimed at spam, the other quietly turning off a tool relied on by SEO platforms. It’s the culprit behind a widespread drop in website impressions since mid-September, and a source of panic among businesses operating online. Here’s what’s changed,

Search Engine Optimisation Cost in the UK: DIY, Freelancer or Agency? (2025 Update)

Imogen Davies 13 October 2025

Ah, the old cost versus return dilemma. It’s as old as time – and especially applicable to search engine optimisation costs, given that SEO marketing rates vary wildly between different agencies, freelancers and tools. Another potential spanner in the works is that, unlike PPC, results don’t happen overnight. In all

Email Marketing Advantages: 10 Benefits Your Brand Shouldn’t Sleep On

Calum B 6 October 2025

It’s impossible to ignore the fact that the internet is a crowded place—a space in which many millions of extremely ‘buzzy’ businesses are all competing to ‘bee’ seen, all of the time. No matter your offering—whether you deliver software as a service, run an e-commerce shop, or direct clients toward

abandoned basket strategy represented by paper shopping bags falling into a trolley

Abandoned basket problem? Here’s how to deal with it

Imogen Davies 22 September 2025

Dealing with negative reviews, doing your tax returns, navigating the intricacies of social media – each of these could easily chalk up to the bane of your existence as a small business owner, but one thing really takes the cake. And that’s abandoned baskets. Tantalisingly close to going through, those

a marketers desk with concepts for small business branding

An Essential Introduction to Small Business Branding

Imogen Davies 1 September 2025

Too many small businesses treat their branding like a perfunctory paint-by-numbers exercise – a font change here, a logo there – without realising that it’s the foundation of how customers perceive them. To give you a metaphor: your brand isn’t just the icing on the cake; it’s also the sponge

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