Content Marketing Archives | beefound.agency

what is lead acquisition asks a woman with a net trying to catch floating bank notes

What is Lead Acquisition? And Why No Serious Business Operation is Sleeping on it

Imogen Davies 20 July 2026

The brutally honest truth of being a services business in 2026 is that, well, it’s brutal. More leads ≠ more sales. The age-old tactic of optimising sales volume to amplify profit is losing its touch. Neither can you blindly scale your marketing activities without first taking a good hard look at your foundation. This is why the top brands never preoccupy themselves with merely chasing leads,

a beefound.agency copywriter blogging for business

Blogging for Business: Why this Old School SEO Method Still Stands in a Post-AI World

Imogen Davies 18 May 2026

Blogging for business might seem a little Y2K nowadays. A relic from the SEO age where ranking simply meant sneaking in keywords, rewriting competitor articles, and gathering backlinks from random sites across the web. But go to any blog belonging to the big movers and shakers in your industry, and

SaaS Marketing in B2B: Foundational Strategies to Turn Sluggish Sales Funnels Into a Well-Oiled Machine

Imogen Davies 5 January 2026

The hard truth about SaaS marketing in B2B sectors is that, well, it’s hard. 92% of SaaS startups will fail within three years, and even once you’re well in the clear, navigating changing consumer behaviours, industry disruptions, and fighting off the competition – not to mention subscription fatigue – is

Ethical Marketing: What it is, why it matters, and how to get it right

Calum B 17 November 2025

Most of us were raised in a society in which businesses were not held accountable for their actions. So long as they made money, generated profit for their shareholders, and delivered their customers a passable product, they were applauded. But this is no longer the case. Today, consumers really care

content marketing automation represented by robot hands on a laptop

What We’ve Learnt About Content Marketing Automation as a Successful Agency + Tips to Create Your Own Strategy

Imogen Davies 10 November 2025

We all know the feeling: that creeping sense of dread that laces into our stomachs and tightens the chest as tasks keep piling up on our desk. From useless admin to mind-numbing spreadsheets, it’s tempting to chalk it up to the capitalist hellscape we live in and tolerate the stress.

icons including a magnifying glass, email, megaphone, shopping basket and people, representing pr and seo

SEO and PR: An Underutilised Combination for Growing Your Small Business’s Online Presence

Tom Harrison 3 November 2025

Many consider Public Relations an outdated mode of promotion and brand building, especially in our increasingly digitised world. But if you lift the curtain and take a closer look, what you’ll see is that PR isn’t dead—it’s just evolving. To keep up with the times, PR leaders are incorporating hybrid

Email Marketing Advantages: 10 Benefits Your Brand Shouldn’t Sleep On

Calum B 6 October 2025

It’s impossible to ignore the fact that the internet is a crowded place—a space in which many millions of extremely ‘buzzy’ businesses are all competing to ‘bee’ seen, all of the time. No matter your offering—whether you deliver software as a service, run an e-commerce shop, or direct clients toward

a behind the scenes shot at a photoshoot as part of a digital marketing campaign for the fashion industry

From Scroll To Sale: Digital Marketing For The Fashion Industry

Tom Harrison 7 July 2025

The fashion industry is evolving faster than ever. Consumers shop across several channels, expect personalised experiences, and are increasingly attentive to brand values. To succeed in this notoriously saturated space, fashion brands need smart strategies that work across platforms, connect with audiences, and drive sales. Enter stage left: our digital

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