Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
A lot has changed in the marketing space since I joined the fold. I’ve seen tectonic shifts in consumer behaviour in the wake of AI Search and algorithmic shifts, encompassing online research, brand comparison and discovery as a whole. Nowhere is this more apparent than in organic and paid search
ChatGPT ads are finally here. After years of quiet speculation, the predictions of many marketing leaders have been definitively confirmed as OpenAI announced it was testing advertising within the ChatGPT experience for a small pool of users. But what does that mean for the average business? For any advertiser, being
Ethical advertising is no longer a nice-to-have. It’s fundamental to your brand’s survival. Okay, that might be overselling it, but brands have historically been fairly happy to slap a sustainability badge on a campaign to tick the ethical box they hoped would turn a few more heads. However, consumers now
How can you tell what works when it comes to marketing your brand online? There are countless different types of digital marketing strategies—from SEO and cost-per-click to email marketing and paid ads—but which ones are best suited to turning customer interest into customer sales? Last click attribution is one of
Two Google updates recently sent ripples through the SEO world: one aimed at spam, the other quietly turning off a tool relied on by SEO platforms. It’s the culprit behind a widespread drop in website impressions since mid-September, and a source of panic among businesses operating online. Here’s what’s changed,
Accuracy is the ‘bee-all’ and end-all of marketing and can be the difference between a successful campaign and a dud. In step enhanced conversions in Google Ads, which help you track conversions incredibly effectively, thanks to the use of hashed first-party customer data. This gives you a crystal-clear view of
Pay-per-click (PPC) advertising is one of the best ways to get ‘quick wins’ on Google – but how much does PPC management cost, what do PPC agencies do, and how much do they charge? We answer each of these questions and more in a bid to help out ambitious businesses;
In a world where online shopping is never further away than our pockets, getting people through your physical doors has never been more challenging. But for independent retailers, high-street shops, and hospitality venues, in-store sales are still the heartbeat of the business, and so if you belong to one of
The fashion industry is evolving faster than ever. Consumers shop across several channels, expect personalised experiences, and are increasingly attentive to brand values. To succeed in this notoriously saturated space, fashion brands need smart strategies that work across platforms, connect with audiences, and drive sales. Enter stage left: our digital
As Elizabeth Arden once said, “Repetition makes reputation and reputation makes customers”. In the digital realm, this is an inescapable fact: the more brand mentions, backlinks and positive reviews you accrue for your business, the more likely you are to be discovered by potential buyers online and close those all-important