Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
Listen, we all feel the urge to snoop on our competitors from time to time. A quick LinkedIn search here, a cheeky Instagram scroll there. But what if I told you that spying on the competition could form the backbone of an SEO approach that opens the door to fertile
In recent years, podcasts have become a go-to format for brands looking to educate, build trust, and reach targeted audiences, but hitting “publish” isn’t enough these days. If you’re not implementing podcast SEO, your podcast likely isn’t being found in search results, meaning that you’re probably missing out on a
Have you ever noticed that while you’re scrolling, on Facebook, Instagram or even Threads, your competitors keep popping up in sponsored posts? Chances are, they’re successfully bidding for ad placements across Meta’s platform network. But what exactly is Meta Advertising, you say? And how does it work? Smart move! Reading
Digital marketing for healthcare has become more important than ever in the years following the COVID-19 pandemic. The increasing strain on our free public healthcare infrastructure, coupled with a boom in the time we spend online, has driven private, commercial medicine into the spotlight. For a long time, commercial healthcare
In a subject area as vast as digital marketing, it’s easy to get hung up on one particular strategy, especially when it brings strong results. Take PPC, for instance – it’s hard to argue against an average ROI of 200% for pay-per-click marketing. But what if we told you there was
Promoting your business locally is essential in today’s competitive market, especially for independent businesses looking to make a big impact in small communities. Regional marketing helps you reach a targeted audience, increasing your visibility and driving more foot traffic and sales. With this in mind, here’s how to promote your
No matter how competently nor carefully you conduct business, mistakes can happen, oversight will occur, and people will write negative reviews. In the days before the internet, reviews spread by word of mouth might have had less of an effect on your brand reputation, but these days they are posted
Digital marketing campaigns are too often focused on reaching new markets, acquiring new customers, and putting one’s brand in front of new eyes. Naturally, the acquisition of new clientele is important to the growth of a business, but what about the customers you’ve already got? Interestingly, around 61% of SMBs
Many small business owners find the internet a bit of a daunting prospect. They see large corporations using it to gain a greater market share and steal business away from them. Even if they were successful in a local online marketing campaign, there are many hurdles to overcome and hoops
What are backlinks in SEO? Sometimes referred to as ‘incoming’ or ‘inbound’ links, backlinks are simply hyperlinks to your website from other websites. Backlinks are an essential for navigating the internet. From an SEO perspective, search engines use backlinks to build a picture of your website’s authoritativeness. You can think