Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
In 2025, 68% of all online activities began on a search engine, predominantly Google. This might not be news to you – the majority of marketers are familiar with the stats and already have an understanding of the importance of SEO and good website design. However, in our experience, few
Ah, Amazon. The goliath of online shopping. From next-day delivery groceries to white label products and even handmade wares, there are a staggering 250 million unique items hosted on the platform. When paired with the 310 million active users currently on there, it’s fair to say that the platform is
If you know anything at all about SEO, you’ll likely have started your journey into this niche topic via a blog post or discussion on keywords. After all, they’re one of the easiest places to start. As SEO professionals, we often see the same sorts of queries crop up, namely
98% of shoppers say reviews are essential for making purchase decisions. So, if every one of your items has a solid Google Product Review to go with it, you’re onto a winner. In this handy guide, we’ll dive into the nitty gritty of Google Product Reviews and Ratings, exploring where
When it comes to SEO, infographics are an underrated powerhouse. Not only do they make complex information more accessible, but they also hold the power to boost your search engine rankings and visibility. So, as SEO continues to evolve, leveraging such visually engaging content can give you a serious edge
The fashion industry is evolving faster than ever. Consumers shop across several channels, expect personalised experiences, and are increasingly attentive to brand values. To succeed in this notoriously saturated space, fashion brands need smart strategies that work across platforms, connect with audiences, and drive sales. Enter stage left: our digital
As Elizabeth Arden once said, “Repetition makes reputation and reputation makes customers”. In the digital realm, this is an inescapable fact: the more brand mentions, backlinks and positive reviews you accrue for your business, the more likely you are to be discovered by potential buyers online and close those all-important
Ever wondered how your competitors seem to have infiltrated every corner of the internet? How they’ve managed to get so many shoutouts or mentions on different sites across the web? The secret lies in a solid SEO outreach strategy, for, as the Geordie saying goes, “Shy bairns get nowt”. In
If you’re a business owner or social enterprise based in York or North Yorkshire, a new funding opportunity has just launched that could help you transform your digital presence — and it’s well worth knowing about. What’s on Offer? The Digital Adoption Grant, now open for applications, offers £1,000 to
I’ve got some good news and bad news. First, the bad: if you’re not making the most of the website visitor tracking methods available to you, there’s going to be holes in your audience targeting, missed opportunities for conversions or even gaps in your overall marketing. However, the good news