Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
Whether you’re an SEO newbie or a pro, you know how crucial backlinks are. No site can rank, get traffic, or gain authority without them. While it might be sad to admit our total dependence on them, there is a bright side as well — we can absolutely control the
So you’re a private medical professional and you’ve put blood, sweat and tears into a new website to showcase your services and shining client testimonials. Maybe you’ve even posted it on your social media in the hope that it will reach a wider audience. But you’re met with radio silence…
Amazon is part and parcel of everyday life and purchases on the platform account for 37.6% of global e-commerce sales, a figure that’s on the rise daily. This makes it the largest e-commerce stage in the world, and Amazon Best Sellers Rank (BSR) is a fantastic tool to reach more
For businesses of all shapes, sizes, industries, and budgets, your website is the gateway to online success. Accessing a website is often the first way prospective customers and clients will engage with your enterprise and its offering. This means that whether you’re a large corporation with decades of experience in
Do you feel like you’re doing everything right when it comes to spotlighting your business in the real world, but can’t get a leg up on Google’s search results? We’ve all been there. If your local competitors who shouldn’t be outranking you are, and they’re appearing in the coveted top
Let’s face it. The majority of our research and discovery takes place online these days. You’re busy; I’m busy; and look at this place, it’s got a 5-star rating. We’re all using Google’s flagship services —Google Search and Google Maps— to search for local businesses. Google Maps alone has over
Social media is a major part of most people’s lives and 80% of consumers expect businesses to have a social media presence. So, if your business, large or small, isn’t maximising the benefits of social media advertising, you’re probably missing out. This guide will explore some of the biggest social
Independent retailers and boutique stores operate in an extremely challenging online environment. The ecommerce giants like eBay and Amazon are relentless in pursuing ever more convenience and their goal of becoming one-stop shops; whilst online fast-fashion sites like ASOS, Boohoo, and Shein deploy teams of global buyers and sell at
Local businesses and service providers in the UK can benefit from something called the ‘Google Guarantee’—a small green badge attached to their Google My Business profile which tells prospective customers that your business is vetted and trustworthy. Having the Google Guarantee badge can attract higher numbers of genuine leads, leading
Adding your business to Google’s online ecosystem is the first step in improving your search engine optimisation. But adding your business’ listing to Google isn’t enough; you also need to optimise your listing so that your profile is presented for relevant searches. A large part of optimising your business profile