Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
AI for ecommerce has come a long way since I founded WebHummel in 2018. Actually, it’s come a long way since we rebranded from beefound.agency, which was only in April 2025! And with such rapid developments, AI is often billed as a silver bullet, and every new tool promises to
York coworking space has come on in leaps and bounds in recent years as more entrepreneurs set up to go it alone – and I’ve lived through it! It’s weird to think that over the last 7 years, I took beefound.agency (then WebHummel) from kitchen table to a coworking space
Ever tried wrapping your head around Google Analytics for website traffic, but felt like you’re reading another language? You aren’t alone. However, for businesses to know what’s going on under the bonnet of their sites, understanding web traffic data is no longer optional. In fact, getting to grips with it
Call it overblown, but the AI boom has profoundly changed society: the way we consume media, behave at work, and, of course, navigate the internet. In the UK, there’s been a huge surge in AI adoption. A trend so mighty that Semrush anticipate that more website traffic will come from
SEO results come from understanding the different types of backlinks. Focus on quality, relevance, and transparency, and your backlink profile will help you build lasting authority and drive organic growth. Backlinks are one of the building blocks of SEO outreach, but they aren’t all created equal. Whether you run a
Most of us were raised in a society in which businesses were not held accountable for their actions. So long as they made money, generated profit for their shareholders, and delivered their customers a passable product, they were applauded. But this is no longer the case. Today, consumers really care
We all know the feeling: that creeping sense of dread that laces into our stomachs and tightens the chest as tasks keep piling up on our desk. From useless admin to mind-numbing spreadsheets, it’s tempting to chalk it up to the capitalist hellscape we live in and tolerate the stress.
Many consider Public Relations an outdated mode of promotion and brand building, especially in our increasingly digitised world. But if you lift the curtain and take a closer look, what you’ll see is that PR isn’t dead—it’s just evolving. To keep up with the times, PR leaders are incorporating hybrid
Two Google updates recently sent ripples through the SEO world: one aimed at spam, the other quietly turning off a tool relied on by SEO platforms. It’s the culprit behind a widespread drop in website impressions since mid-September, and a source of panic among businesses operating online. Here’s what’s changed,
Accuracy is the ‘bee-all’ and end-all of marketing and can be the difference between a successful campaign and a dud. In step enhanced conversions in Google Ads, which help you track conversions incredibly effectively, thanks to the use of hashed first-party customer data. This gives you a crystal-clear view of