Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
Did you know that as many as 98% of consumers report that reviews play an active role in their decision-making process? This means reviews are a powerful weapon in your marketing arsenal – but let’s take that a step further: with Google Reviews being the public’s go-to review platform, and
Have you ever noticed that while you’re scrolling, on Facebook, Instagram or even Threads, your competitors keep popping up in sponsored posts? Chances are, they’re successfully bidding for ad placements across Meta’s platform network. But what exactly is Meta Advertising, you say? And how does it work? Smart move! Reading
The lockdown years of 2020 and 2021 were a masterclass in how to boost online sales, largely thanks to the convenience and safety offered by online shopping – and it is far from slowing down. With e-commerce expected to make up 41% of retail sales worldwide by 2027, there’s never
Even the best of us will have been there: a rogue review (which you’re not entirely sure even happened) is left one day and before you know it, it’s seemingly everywhere. With the digital world increasingly at our fingertips, online reputation has never been more important. From TikTok to Google
If you’re reading this, you’re probably up to your eyeballs in Google Ads, or at the very least, curious about how you can get your customer targeting to be more accurate. We get it; the server-side tracking vs client-side tracking debate is a minefield, and it’s easy to get lost
Now that we live in an “attention economy”, social media is no longer optional for brands; it’s often a prerequisite to growing an audience and, the exciting bit, turning a profit. If you’re an e-commerce business you might have already dipped your toes into the power of social commerce, but
Even seasoned marketers might not be too familiar with paid search, especially if they don’t specialise in search engine marketing. So, if your curiosity is bubbling under the surface, you’re full of questions or you’ve been tasked with looking into this powerful digital marketing channel, you’re certainly not the only
If you’re in the ecommerce space, you’re likely aware of the rise of social commerce; that is, the strategic (if not inevitable) merging of social media and e-commerce. Way back when, social media and e-commerce were separate beasts to tame. Nowadays, the pair are joined at the hip. So, it’s
While some businesses were caught up in April Fools’ antics, we were busy at beefound.agency HQ. After six years of empowering SMEs to grow through online search, we’re ‘buzzing’ to introduce our refreshed new look and brand identity, which captures our journey and vision for the future. Ever wondered how
Any search for a reputable business online these days will return some kind of customer review. Whether that be in short-form stars, or long video testimonials, reviews are fundamental to the contemporary business landscape. And they have a real impact too. In BrightLocal’s 2024 Consumer Review Survey, 91% of consumers