Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
In a world where online shopping is never further away than our pockets, getting people through your physical doors has never been more challenging. But for independent retailers, high-street shops, and hospitality venues, in-store sales are still the heartbeat of the business, and so if you belong to one of
As Elizabeth Arden once said, “Repetition makes reputation and reputation makes customers”. In the digital realm, this is an inescapable fact: the more brand mentions, backlinks and positive reviews you accrue for your business, the more likely you are to be discovered by potential buyers online and close those all-important
Did you know that as many as 98% of consumers report that reviews play an active role in their decision-making process? This means reviews are a powerful weapon in your marketing arsenal – but let’s take that a step further: with Google Reviews being the public’s go-to review platform, and
The lockdown years of 2020 and 2021 were a masterclass in how to boost online sales, largely thanks to the convenience and safety offered by online shopping – and it is far from slowing down. With e-commerce expected to make up 41% of retail sales worldwide by 2027, there’s never
Even the best of us will have been there: a rogue review (which you’re not entirely sure even happened) is left one day and before you know it, it’s seemingly everywhere. With the digital world increasingly at our fingertips, online reputation has never been more important. From TikTok to Google
Any search for a reputable business online these days will return some kind of customer review. Whether that be in short-form stars, or long video testimonials, reviews are fundamental to the contemporary business landscape. And they have a real impact too. In BrightLocal’s 2024 Consumer Review Survey, 91% of consumers
Digital marketing for healthcare has become more important than ever in the years following the COVID-19 pandemic. The increasing strain on our free public healthcare infrastructure, coupled with a boom in the time we spend online, has driven private, commercial medicine into the spotlight. For a long time, commercial healthcare
For growing independent businesses, building a pool of customers who’re actively ready to buy can be a time-consuming and head-scratching ordeal. Before you allow that sense of overwhelm to sink into your body – stop right there. WebHummel has put together an accessible guide to making the arduous process of finding,
It’s rough out there. We said it. Being a retailer, whether in-person or online, is tough. Local businesses are feeling the pressure as mega-corporations like Amazon shake up the market, and with drop-shipping platforms like Temu driving down prices, it’s hard to compete. But there’s hope – multichannel retailing is
Long gone are the days of dial-up. With our entire lives documented, shared and filtered through our phone screens, the internet age is here to stay. As socials have become ubiquitous in modern life, it only makes sense to exploit this convenient tool for business. And by that, we’re talking