Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
If you’re looking to get your new company off the ground, a PPC for small business campaign might be what you need. FSB estimated that in 2021, there were 5.5 million UK private sector businesses. Of these, 4.2 million had no employees. That’s a lot of company owners who have
Dentistry is a sought-after service, and SEO for dentists is a competitive business. Whether you’re managing a squat practice or multiple sites, there is demand for your services. According to the NHS, UK dentists delivered 5.8 million courses of treatment in the second quarter of 2021-22. To ensure that you
With so many channels to consider, digital marketing for ecommerce can be a minefield. According to the Office for National Statistics, in March 2022, ecommerce sales made up 26% of total retail sales. This is expected to rise as high as 36.3% over the year as a whole. That is
Imagine scrolling through a familiar long‑form recipe blog – maybe a 2,000‑word deep dive into the perfect sourdough loaf or a hearty lasagna. You know why it shows up on Google: its titles are stuffed with keywords, the content is grabby, there are internal links (“try this tomato sauce next!”),
No two marketing strategies are the same, and B2B digital marketing may be even more of a challenge if you’re starting out. From the way you frame your messaging to the channels you use, online marketing for B2B has its own unique challenges. Digital marketing for B2B business So, what
Appeasing the Google gods is hard enough, but SEO for small business is even more challenging. Beyond the difficulties of getting our heads around SEO and waiting for the results, we also have bigger fish to contend with. So, is SEO worth it for your small business? Let’s break it
Coming up with ideas for content is a challenge in itself – but did you know you can also use Google Trends for business? If you’re not familiar with the tool, Google Trends allows you to search for a topic by keyword in your geographic region. It then gives you
Since 1984, the world e-commerce market has grown to a net worth of $27 trillion – but what is e-commerce? Things have come a long way since one man sold his friend a CD online, there are well over 10 million e-commerce sites and online marketplaces like eBay and Amazon.
As business owners, we all have big dreams – but that doesn’t mean we necessarily want to go global. For some, even national rankings are unnecessary, which is where local SEO comes in. If you want to be the best you can be in your area, check out these tip
In the age of remote working, starting a business from home has never been easier. It’s easy to forget that some of the world’s largest businesses started in a less than corporate environment. In 1994, for example, Jeff Bezos started up Amazon in his garage! If you’re just starting out,