Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
What are backlinks in SEO? Sometimes referred to as ‘incoming’ or ‘inbound’ links, backlinks are simply hyperlinks to your website from other websites. Backlinks are an essential for navigating the internet. From an SEO perspective, search engines use backlinks to build a picture of your website’s authoritativeness. You can think
Over 60% of the entire world’s population is estimated to use social media in 2023, with around 90% of those users following at least one brand’s social profile. These statistics are staggering, but what do they mean for the social media or SEO marketer? The relationship between SEO and social
With over 100,000 businesses operating in the restaurant and mobile food service industry, standing out in the digital marketplace has become just as important as crafting the perfect dish. SEO for restaurants goes beyond the realm of traditional marketing and culinary expertise, serving as the essential ingredient to ensure your
Working-age internet users are spending more time on social media than ever before. It therefore makes sense that businesses are committing more time and budget towards social media marketing. The problem for most businesses, whether they are operating in the B2C or B2B space, is that social media isn’t a
Is SEO pagination on your website audit and technical SEO checklist? If you’re publishing a decent amount of content and/or have a specific type of site, like an ecommerce store, it probably should be. Pagination straddles the boundary, or thin membrane, between user experience and SEO. The strategic use of
Digital marketing is full of abbreviations – SEO, CRO, ROI, the list goes on. But when it comes to CPC, what does it mean? For the newbies in the world of paid advertising, let’s dig into the specifics of CPC and find out more about the pay-per-click model with Google
Over 200 million businesses are on Facebook. To put that into perspective a million golf balls will fit into an average-sized master bedroom. Now multiply that by 200. That’s a lot of golf balls… Before we get too far off course (if you’ll pardon the pun), what we’re getting at
If you’re like most hoteliers or small business owners in the hospitality industry, you go out of your way to ensure your visitors have the time of their lives. So, you probably also want to guarantee that they have a stellar online experience to match, right? And this all starts
E-commerce is becoming an ever more important route to market for businesses of all types. Here in the UK, we have one of the most valuable e-commerce markets in the world – the UK ranks 3rd behind China and the USA. It’s not just millennials and Gen Z who are
YouTube is second only to Google in the world of search engines, with over 2.7 billion global users and 122 million people watching content daily. But how do you make sure your YouTube video content gets the recognition it deserves? The answer is probably YouTube SEO. Today, we’ll give you