Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
Search for almost any product, service, or business on Google and you’re likely to be presented with a list of advertised links, many of which are accompanied by a rating out of five stars. The rating appears underneath the business’s URL and helps to instil buyer confidence in the prospective
For retail businesses, understanding and implementing effective retail marketing strategies is essential to increasing revenues and profit. It’s retail marketing that drives foot traffic, boosts sales, and brings repeat customers back again and again. Retail marketing tactics can be used to expand reach, improve customer loyalty and, most importantly, differentiate
E-commerce is becoming an ever more important route to market for businesses of all types. Here in the UK, we have one of the most valuable e-commerce markets in the world – the UK ranks 3rd behind China and the USA. It’s not just millennials and Gen Z who are
Selling online has proven to be a lucrative venture for both brick-and-mortar and online-only retailers in the UK, but how much does an e-commerce website cost? Whether it’s something simple or a mixture of bespoke functionality, we’ve got the lowdown on e-commerce website costs. Skip to Is a web
Getting your online store seen in the search results can seem daunting at first – that’s where our e-commerce SEO checklist comes in. The good news is that people are searching for your products right now. You just need to help them find you. You won’t appear at the top
Both B2B and B2C businesses are facing continued challenges as the UK high street continues to dwindle. More and more traditional bricks-and-mortar business owners are starting to look at their business model and ask themselves “Why sell online?”, “What are the benefits of e-commerce for my small business?”. Contents: Reasons
Since 1984, the world e-commerce market has grown to a net worth of $27 trillion – but what is e-commerce? Things have come a long way since one man sold his friend a CD online, there are well over 10 million e-commerce sites and online marketplaces like eBay and Amazon.