Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
If you’re in the ecommerce space, you’re likely aware of the rise of social commerce; that is, the strategic (if not inevitable) merging of social media and e-commerce. Way back when, social media and e-commerce were separate beasts to tame. Nowadays, the pair are joined at the hip. So, it’s
In the annals of retail history, few companies have made their mark quite as profoundly as Amazon. Since its inception in 1994 as an online bookseller, Amazon has evolved into a global e-commerce juggernaut, reshaping the way consumers shop and challenging how traditional retailers operate. In this blog, we dip
Digital marketing for healthcare has become more important than ever in the years following the COVID-19 pandemic. The increasing strain on our free public healthcare infrastructure, coupled with a boom in the time we spend online, has driven private, commercial medicine into the spotlight. For a long time, commercial healthcare
If you’re selling products online, your business won’t survive without advertising. Sounds dramatic, but it’s true. But how do you master the art of advertising your e-commerce business or retail brand? This guide will give you all the answers you need with nine impactful e-commerce advertising ideas. We’ve also thrown
E-commerce has come a long way since Amazon marched in, shook things up and changed the status quo. In today’s landscape, it’s not just about creating excellent products (although it’s still pretty important!); you need to have the whole package. Fulfilling orders on time, handling any queries, helping disgruntled customers
It’s rough out there. We said it. Being a retailer, whether in-person or online, is tough. Local businesses are feeling the pressure as mega-corporations like Amazon shake up the market, and with drop-shipping platforms like Temu driving down prices, it’s hard to compete. But there’s hope – multichannel retailing is
Are you a new business just starting out in the world of e-commerce? Has your business been around for a while, and now’s the time for you make it digital? Maybe you already have an e-commerce website that just needs some improving? Whatever your situation, building a WooCommerce website could
Amazon is part and parcel of everyday life and purchases on the platform account for 37.6% of global e-commerce sales, a figure that’s on the rise daily. This makes it the largest e-commerce stage in the world, and Amazon Best Sellers Rank (BSR) is a fantastic tool to reach more
The fashion industry is all about catching consumers’ eyes with the latest trends, stylish outfits and practical pieces that meet their needs. Without online visibility, this can’t happen. However much you toil away with refining your products – be they sustainable activewear, prom dresses or subculture-specific garments – if you
Research shows that around 84% of brands see good results from PPC (pay-per-click) campaigns, with an average of 200% ROI (return on investment). Helping you stand out from your competition, get quick results, and maximise engagement, PPC ads for jewellery can help you appeal to more people and increase profitability.