Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
Creating content is important for your entire customer lifecycle; for brand awareness, consideration, decision, retention and advocacy stages. This helps to gain and keep customers and if they are very happy, they might refer new customers to you. From my own experience it can be difficult to create topics if
3-4 MIN READ Contents: What is SEO? Search engine optimisation (Or “SEO” for short) has been around since search engines started becoming the “go-to” for information in the late 1990s. Yet many people still ask, “What is SEO?”. SEO is the practice of improving websites and web pages to help
Brand guidelines are part of your brand identity. Usually, they are compiled in a branding document with information about how to communicate your brand inside and outside of your company. They help your business to paint a clear and consistent picture of the ‘personality’ of your brand which distinguishes you
I have worked in content marketing for a few years now and built plenty of marketing calendars for clients and for my own marketing efforts. I would like to share a few tips with you. A few tips on how to build a successful editorial marketing calendar. It will help
6-7 MIN READ. Almost 80 % of marketers find content marketing effective for their brand! Nowadays, everyone who owns a business or has anything to do with promoting a brand online can’t get around talking about content marketing. So what is all that ‘buzz’ about around the term “content marketing”‘?
6-7 MIN READ. This blog post will give you a run through of the benefits of blogging and a company blog and an answer to the question ‘why write a blog?’. Blogging is a form of digital content marketing and can be a great way to get known online. Contents: