Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
SEO inbound marketing is one of the most effective ways to bring relevant traffic to your site. And with 63,000 Google searches every second, the pair go hand in hand. But before we get into why SEO is integral to inbound marketing, it’s important to get a handle on what exactly
A marketing campaign is like a machine with many moving parts. Synchronise each of the diverse cogs, gears and mechanisms and you will be able to propel yourself into motion, taking your marketing ambitions from conceptualisation to execution. Writing a marketing brief successfully ensures that each of these components is
An effective business-to-business (B2B) marketing strategy encompasses not just one or two marketing channels, but a wide variety: reaching prospective clients wherever they exist. Whether you’re new to B2B marketing or not, as technology advances it’s worth taking a moment to refresh your understanding of the various marketing channels in
Also known as audience segmentation and customer segmentation, market segmentation is a process that involves identifying distinct sub-groups within your target audience. In this article, we look at the advantages of audience segmentation, with a special focus on the benefits for SEO. Jump to section: What is Market Segmentation? Market segmentation
Link building is an impactful practice that continues to stand the test of time. Ever since the birth of nofollow links in 2005 by the tech giant trio Google, Yahoo and MSN, marketers have been looking for the most effective ways to use follow links and their nofollow counterparts, to
With so many channels to consider, digital marketing for ecommerce can be a minefield. According to the Office for National Statistics, in March 2022, ecommerce sales made up 26% of total retail sales. This is expected to rise as high as 36.3% over the year as a whole. That is
Coming up with ideas for content is a challenge in itself – but did you know you can also use Google Trends for business? If you’re not familiar with the tool, Google Trends allows you to search for a topic by keyword in your geographic region. It then gives you
They say failing to plan is planning to fail – so how can you create the perfect digital marketing plan? Before you get started with your digital strategy, you need to have a basic concept of the marketing plan in general – digital or otherwise. The Chartered Institute of Marketing
You’ve heard of print advertising or even pay-per-click marketing, but what is content marketing? As we continue to throw out the old methods and welcome new digital tools, content marketing comes to the fore. In a nutshell, content marketing is the principle of creating valuable, relevant and consistent content to
Sourcing images for website content is often an afterthought – we’re invariably focused on making sure we nail those keywords and tick those SEO boxes. But images are in fact an essential part of your content marketing strategy – from increasing conversion rates to adding trust to your brand, or