Content Marketing Executive

what is lead acquisition asks a woman with a net trying to catch floating bank notes

What is Lead Acquisition? And Why No Serious Business Operation is Sleeping on it

Imogen Davies 20 July 2026

The brutally honest truth of being a services business in 2026 is that, well, it’s brutal. More leads ≠ more sales. The age-old tactic of optimising sales volume to amplify profit is losing its touch. Neither can you blindly scale your marketing activities without first taking a good hard look at your foundation. This is why the top brands never preoccupy themselves with merely chasing leads,

a beefound.agency copywriter blogging for business

Blogging for Business: Why this Old School SEO Method Still Stands in a Post-AI World

Imogen Davies 18 May 2026

Blogging for business might seem a little Y2K nowadays. A relic from the SEO age where ranking simply meant sneaking in keywords, rewriting competitor articles, and gathering backlinks from random sites across the web. But go to any blog belonging to the big movers and shakers in your industry, and

Paid Search vs Organic Search: Why Businesses Need to Know the Difference (& What to Do with It)

Imogen Davies 13 April 2026

A lot has changed in the marketing space since I joined the fold. I’ve seen tectonic shifts in consumer behaviour in the wake of AI Search and algorithmic shifts, encompassing online research, brand comparison and discovery as a whole. Nowhere is this more apparent than in organic and paid search

How to Conduct a Competitor Backlink Analysis Like a Professional Digital Agency

Imogen Davies 16 March 2026

Listen, we all feel the urge to snoop on our competitors from time to time. A quick LinkedIn search here, a cheeky Instagram scroll there. But what if I told you that spying on the competition could form the backbone of an SEO approach that opens the door to fertile

SaaS Marketing in B2B: Foundational Strategies to Turn Sluggish Sales Funnels Into a Well-Oiled Machine

Imogen Davies 5 January 2026

The hard truth about SaaS marketing in B2B sectors is that, well, it’s hard. 92% of SaaS startups will fail within three years, and even once you’re well in the clear, navigating changing consumer behaviours, industry disruptions, and fighting off the competition – not to mention subscription fatigue – is

Google AI search: What Brands Need to Know to Clinch Online Visibility in 2026 & Beyond

Imogen Davies 1 December 2025

Call it overblown, but the AI boom has profoundly changed society: the way we consume media, behave at work, and, of course, navigate the internet. In the UK, there’s been a huge surge in AI adoption. A trend so mighty that Semrush anticipate that more website traffic will come from

content marketing automation represented by robot hands on a laptop

What We’ve Learnt About Content Marketing Automation as a Successful Agency + Tips to Create Your Own Strategy

Imogen Davies 10 November 2025

We all know the feeling: that creeping sense of dread that laces into our stomachs and tightens the chest as tasks keep piling up on our desk. From useless admin to mind-numbing spreadsheets, it’s tempting to chalk it up to the capitalist hellscape we live in and tolerate the stress.

Search Engine Optimisation Cost in the UK: DIY, Freelancer or Agency? (2025 Update)

Imogen Davies 13 October 2025

Ah, the old cost versus return dilemma. It’s as old as time – and especially applicable to search engine optimisation costs, given that SEO marketing rates vary wildly between different agencies, freelancers and tools. Another potential spanner in the works is that, unlike PPC, results don’t happen overnight. In all

abandoned basket strategy represented by paper shopping bags falling into a trolley

Abandoned basket problem? Here’s how to deal with it

Imogen Davies 22 September 2025

Dealing with negative reviews, doing your tax returns, navigating the intricacies of social media – each of these could easily chalk up to the bane of your existence as a small business owner, but one thing really takes the cake. And that’s abandoned baskets. Tantalisingly close to going through, those

a marketer using on of the best seo marketing tools for website optimisation

14 of the best SEO marketing tools (agency approved)

Imogen Davies 15 September 2025

Over the last 6 years, beefound.agency has gone from a kitchen table to a beautiful office right in the heart of York, and along the way, we’ve been collecting tools, knowledge and expertise like nobody’s business. Right from day one, we’ve been curating an SEO toolkit, jampacked with the best

Imogen Davies's Posts