Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
On average, companies earn $2 on every $1 they spend on pay-per-click advertising (PPC), so understanding how it works is crucial, especially for ecommerce brands. With the potential for massive returns and with content ranking above organic results, having an ecommerce PPC strategy in place could help your business become
Few people have the training and expertise of professional copywriters, but that doesn’t have to stop you from writing PPC ad copy which reels in your target audience time and time again. When Google PPC Ads are written with our 11 top tips in mind, the results can be stunning.
Pay-per-click advertising (PPC) is an effective, budget-friendly and highly customisable means of attracting new, high-quality prospects to your website. Yet it appears to be woefully underutilised by the accounting sector, perhaps due to a lack of comprehension regarding how best to apply it. This article dispenses with jargon and delivers
Both B2B and B2C businesses are facing continued challenges as the UK high street continues to dwindle. More and more traditional bricks-and-mortar business owners are starting to look at their business model and ask themselves “Why sell online?”, “What are the benefits of e-commerce for my small business?”. Contents: Reasons
An effective business-to-business (B2B) marketing strategy encompasses not just one or two marketing channels, but a wide variety: reaching prospective clients wherever they exist. Whether you’re new to B2B marketing or not, as technology advances it’s worth taking a moment to refresh your understanding of the various marketing channels in
PPC Marketing: An introduction The ads which appear at the top of your Google search results aren’t there by chance, they’ve appeared to you specifically because their owners have won a bidding match for your attention. This is called ‘pay-per-click marketing’, and it’s informed by a process of PPC bid
If you know anything about pay-per-click (PPC) advertising, chances are that you know that it all hinges on the planning. Your resources are valuable, so the last thing you want is a poorly conceived PPC campaign. So whip out your calculator and get your business hat on; we’re going to
If you’re looking to get your new company off the ground, a PPC for small business campaign might be what you need. FSB estimated that in 2021, there were 5.5 million UK private sector businesses. Of these, 4.2 million had no employees. That’s a lot of company owners who have
With so many channels to consider, digital marketing for ecommerce can be a minefield. According to the Office for National Statistics, in March 2022, ecommerce sales made up 26% of total retail sales. This is expected to rise as high as 36.3% over the year as a whole. That is
Check out our list of the best competitor analysis tools for SEO, PPC, email and social media. Why Use Competitor Analysis Tools? By using competitor analysis tools, you can spy on the competition. See what’s working for them, capitalise on their weak points and gain a better understanding of your