Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
E-commerce is becoming an ever more important route to market for businesses of all types. Here in the UK, we have one of the most valuable e-commerce markets in the world – the UK ranks 3rd behind China and the USA. It’s not just millennials and Gen Z who are
416.2TWh of electricity is consumed by the internet every year, which in a language everyone can actually understand, is more than the United Kingdom. It’s also equal to the CO2 emissions of all of the air traffic in the world, which is really worrying. And we thought keeping our fellow
Selling online has proven to be a lucrative venture for both brick-and-mortar and online-only retailers in the UK, but how much does an e-commerce website cost? Whether it’s something simple or a mixture of bespoke functionality, we’ve got the lowdown on e-commerce website costs. Skip to Is a web
Getting your online store seen in the search results can seem daunting at first – that’s where our e-commerce SEO checklist comes in. The good news is that people are searching for your products right now. You just need to help them find you. You won’t appear at the top
Both B2B and B2C businesses are facing continued challenges as the UK high street continues to dwindle. More and more traditional bricks-and-mortar business owners are starting to look at their business model and ask themselves “Why sell online?”, “What are the benefits of e-commerce for my small business?”. Contents: Reasons
In 2023, 93% of online experiences began on a search engine, predominantly Google. This may not be news to you – the majority of marketers are familiar with such stats and already have an understanding of the importance of SEO and good website design. However, in our experience, few business
If you’re asking, “why do I need a website?”, then you likely own a small business. Perhaps you promote it on social media – and you’re not alone. HubSpot report that websites are the second most-used channel, behind social media. Social media can only take you so far. A well-designed,
Creating an optimised, simple and effective website is no mean feat in 2021 – but a medical practice site takes this one step further. As a healthcare website, your medical practice fits into Google’s ‘Your Money or Your Life’ sites – meaning there are stricter quality checks as the site
No two marketing strategies are the same, and B2B digital marketing may be even more of a challenge if you’re starting out. From the way you frame your messaging to the channels you use, online marketing for B2B has its own unique challenges. Digital marketing for B2B business So, what
Since 1984, the world e-commerce market has grown to a net worth of $27 trillion – but what is e-commerce? Things have come a long way since one man sold his friend a CD online, there are well over 10 million e-commerce sites and online marketplaces like eBay and Amazon.