Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
With over 100,000 businesses operating in the restaurant and mobile food service industry, standing out in the digital marketplace has become just as important as crafting the perfect dish. SEO for restaurants goes beyond the realm of traditional marketing and culinary expertise, serving as the essential ingredient to ensure your
Over 200 million businesses are on Facebook. To put that into perspective a million golf balls will fit into an average-sized master bedroom. Now multiply that by 200. That’s a lot of golf balls… Before we get too far off course (if you’ll pardon the pun), what we’re getting at
If you’re like most hoteliers or small business owners in the hospitality industry, you go out of your way to ensure your visitors have the time of their lives. So, you probably also want to guarantee that they have a stellar online experience to match, right? And this all starts
It’s easy to underestimate the power of Instagram captions. After all, there’s a digital rumour going around that Instagram is dying, but that couldn’t be further from the truth. While, yes, the platform as we know it is dead – say goodbye to photos and hello to reels – Instagram
Backlinks are anything but new to search engine optimisation. They were one of the first metrics by which web browsing giant Google determined the quality of a page for display in its search engine results (SERPs). Yet 48% of marketers active today still underestimate the importance of backlinking to their
LinkedIn has firmly established itself as the professional networking platform and is an incredibly effective tool for lead generation. The platform is especially popular amongst ‘Bee-2-Bee’ marketers who rank LinkedIn amongst the most effective channels for driving high-quality B2B leads. By optimising your LinkedIn company page with effective SEO strategies,
Competitor keyword analysis allows you to use your competitors’ ranking keywords to your advantage. In this article, we describe how to do competitor keyword analysis for SEO. We also discuss how to identify valuable keywords and how to do a keyword gap analysis. Let’s get into it. Contents: What is
Charities in the UK’s third sector and beyond are facing the same challenges as any other business, right now. A cost of living crisis combined with an increasingly competitive market makes staying afloat more difficult than ever. Quality charity SEO, however, can maximise your non-profit’s visibility, putting you in front
A marketing campaign is like a machine with many moving parts. Synchronise each of the diverse cogs, gears and mechanisms and you will be able to propel yourself into motion, taking your marketing ambitions from conceptualisation to execution. Writing a marketing brief successfully ensures that each of these components is
Etsy. It’s the home of indie print makers, handmade earrings, personalised gifts, vintage home décor and everything in between. With at least 2.1 million sellers stocking their custom-made wares, it’s hard to stand out from the crowd… but not impossible. In our eyes, the answer to this dilemma is relatively