Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
9-10 MIN READ. If you own a website, you’ll want its traffic to soar, but it’s easier said than done. Not to worry though, there’s over 200 Google ranking factors that work together to make a website tick, which we’ll explore in this comprehensive website audit checklist. Buckle up. Here’s
Did you know that 25% of small businesses don’t make use of H1 tags? That’s 25% of SMBs failing to make the most of a practical and easily accessible tool that could make a huge difference to their SEO performance! H1 headings and their impact on SEO shouldn’t be
No two marketing strategies are the same, and B2B digital marketing may be even more of a challenge if you’re starting out. From the way you frame your messaging to the channels you use, online marketing for B2B has its own unique challenges. Digital marketing for B2B business So, what
Coming up with ideas for content is a challenge in itself – but did you know you can also use Google Trends for business? If you’re not familiar with the tool, Google Trends allows you to search for a topic by keyword in your geographic region. It then gives you
They say failing to plan is planning to fail – so how can you create the perfect digital marketing plan? Before you get started with your digital strategy, you need to have a basic concept of the marketing plan in general – digital or otherwise. The Chartered Institute of Marketing
Building a social media presence is similar to other forms of digital marketing – it takes time to see real results, but the results are worth it. By giving your brand a presence beyond the website, you can: But we all need to start somewhere. If you want to build
As business owners, we all have big dreams – but that doesn’t mean we necessarily want to go global. For some, even national rankings are unnecessary, which is where local SEO comes in. If you want to be the best you can be in your area, check out these tip
So, you’ve managed to convince users to land on your website – congratulations. But what about website engagement? While unique visitors is an incredibly important metric, what’s most important is the steps your users take once they’ve landed. What is website engagement? Why is it important for SEO? How do
If you’re asking yourself, “how do people find my website?”, the first step is to work on your online presence. You may have set up social media pages, but your website is your shopfront. So, how can you make sure visitors go there? It all starts with understanding traffic sources.
“Doing business without advertising is like winking in the dark. You know what you’re doing but nobody else does.” You may have spent years building a brand that’s ready to take to market – so shout about it! Marketing a new business poses a whole lot of challenges, from investing