When most people think about SEO, they think keywords and optimised written content on a website. However, image search optimisation is an underrated way to drive traffic, improve the user experience, and increase visits and conversions. This is particularly true for businesses operating in highly visual industries like e-commerce, SaaS,
Ethical advertising is no longer a nice-to-have. It’s fundamental to your brand’s survival. Okay, that might be overselling it, but brands have historically been fairly happy to slap a sustainability badge on a campaign to tick the ethical box they hoped would turn a few more heads. However, consumers now
AI for ecommerce has come a long way since I founded WebHummel in 2018. Actually, it’s come a long way since we rebranded from beefound.agency, which was only in April 2025! And with such rapid developments, AI is often billed as a silver bullet, and every new tool promises to
Ever tried wrapping your head around Google Analytics for website traffic, but felt like you’re reading another language? You aren’t alone. However, for businesses to know what’s going on under the bonnet of their sites, understanding web traffic data is no longer optional. In fact, getting to grips with it
SEO results come from understanding the different types of backlinks. Focus on quality, relevance, and transparency, and your backlink profile will help you build lasting authority and drive organic growth. Backlinks are one of the building blocks of SEO outreach, but they aren’t all created equal. Whether you run a
Accuracy is the ‘bee-all’ and end-all of marketing and can be the difference between a successful campaign and a dud. In step enhanced conversions in Google Ads, which help you track conversions incredibly effectively, thanks to the use of hashed first-party customer data. This gives you a crystal-clear view of
98% of shoppers say reviews are essential for making purchase decisions. So, if every one of your items has a solid Google Product Review to go with it, you’re onto a winner. In this handy guide, we’ll dive into the nitty gritty of Google Product Reviews and Ratings, exploring where
If you’re selling products online, your business won’t survive without advertising. Sounds dramatic, but it’s true. But how do you master the art of advertising your e-commerce business or retail brand? This guide will give you all the answers you need with nine impactful e-commerce advertising ideas. We’ve also thrown
The UK real estate market is incredibly competitive, with up to 53,000 estate agents vying for the attention of buyers and sellers. However, there are plenty of real estate marketing ideas to help you make your mark in the industry, and this guide is chock-full of them. Guiding you through
Amazon is part and parcel of everyday life and purchases on the platform account for 37.6% of global e-commerce sales, a figure that’s on the rise daily. This makes it the largest e-commerce stage in the world, and Amazon Best Sellers Rank (BSR) is a fantastic tool to reach more