Welcome to our digital marketing blog! From search engine marketing guides to online store strategy, our posts are packed with jargon-free, actionable advice to help you overcome common digital marketing challenges. Discover what the industry pros are doing to stay ahead with our insider knowledge.
YouTube is second only to Google in the world of search engines, with over 2.7 billion global users and 122 million people watching content daily. But how do you make sure your YouTube video content gets the recognition it deserves? The answer is probably YouTube SEO. Today, we’ll give you
It’s easy to underestimate the power of Instagram captions. After all, there’s a digital rumour going around that Instagram is dying, but that couldn’t be further from the truth. While, yes, the platform as we know it is dead – say goodbye to photos and hello to reels – Instagram
I’m sure we’ve all faced creative burnout at one point or another in our lifetimes. But when your job relies on the consistent output of creative yet strategic content, it can feel especially disheartening. Digital marketers, social media managers, I’m talking to you! Now, this is where content pillars for
An effective business-to-business (B2B) marketing strategy encompasses not just one or two marketing channels, but a wide variety: reaching prospective clients wherever they exist. Whether you’re new to B2B marketing or not, as technology advances it’s worth taking a moment to refresh your understanding of the various marketing channels in
When we think about social media marketing cost, it’s not just a case of paying for ads. In theory, any organic content you create is free, while advertising is paid, usually per click. But we also need to consider: The cost of scheduling tools The cost of content creation
Also known as audience segmentation and customer segmentation, market segmentation is a process that involves identifying distinct sub-groups within your target audience. In this article, we look at the advantages of audience segmentation, with a special focus on the benefits for SEO. Jump to section: What is Market Segmentation? Market segmentation
Check out our list of the best competitor analysis tools for SEO, PPC, email and social media. Why Use Competitor Analysis Tools? By using competitor analysis tools, you can spy on the competition. See what’s working for them, capitalise on their weak points and gain a better understanding of your
No two marketing strategies are the same, and B2B digital marketing may be even more of a challenge if you’re starting out. From the way you frame your messaging to the channels you use, online marketing for B2B has its own unique challenges. Digital marketing for B2B business So, what
Building a social media presence is similar to other forms of digital marketing – it takes time to see real results, but the results are worth it. By giving your brand a presence beyond the website, you can: But we all need to start somewhere. If you want to build
The question of social media signals impacting SEO has been the cause of a lot of debate over the last decade. Especially since Google’s stance has changed its stance in over time. In 2010, Matt Cutts confirmed Google’s algorithm does consider social signals. Then, in 2014, Cutts backtracked when responding